Evidence Based Marketing

What We Do

DemandResults is an evidence-based marketing agency that helps companies increase the success and accountability of their marketing programs. Evidence-based marketing combines proven marketing methodologies with intensive testing and a commitment to measuring marketing impact. Our products and services focus on social media marketing, Web site optimization, search engine marketing (SEM & SEO) and Customer Relationship Management (CRM). Our unique approach takes the guesswork out of tough creative and strategic decisions and delivers real, measurable results.

  

Search Engine Marketing (SEM)

Search Engine Marketing offers the unique opportunity to deliver a product at the exact moment when a customer is looking for it. SEM campaigns in Google AdWords and Yahoo can be extremely powerful marketing opportunities, offering truly measurable impact that is unequaled in most other mediums. DemandResults creates ad campaign messages and associated site landing page content that are consistent and integrated with other media, using geotargeting and dayparting if applicable. We also implement a continuous keyword evaluation process to deter irrelevant clicks, and focus on a target audience that is likely to generate conversions rather than mere traffic.

Making sure that you are delivering site visitors to precisely what they are searching for creates a win/win between your potential customers and your organization. For you, it means that your campaigns will have the highest possible return on investment (ROI) and meet target customer acquisition rates. In a world where Web surfers are all too often taken to the wrong landing pages, or worse, a site's home page, your customers will appreciate that you are quickling offering exactly what they were trying to find.

SEM + SEO

It's in every organization's best interest to attract as many possible customers for free through natural search queries. We utilize PPC testing as part of a keyword testing platform designed to uncover unleveraged Search Engine Optimization opportunities (SEO) that will provide long-term natural search benefits. Our process audits your site analytics and keywords that your comptetitors are using to identify changes in your site's content and architecture. This allows us to make changes to key site landing pages that will attract more organic search queries.

A long-term goal of any SEO campaign is to garner a high percentage -- if not all -- of search traffic through natural means. If directed methodically, PPC campaigns can be instrumental in accelerating that process.

  

Lead Generation Programs

Is your Web site converting visitors to opportunities? Are visitors giving you their contact information in return for something they want? Do you have a presence on Facebook or another social media network?

At DemandResults, we don't just create online lead generation programs for our clients. We've built entire online businesses that sustain themselves purely by generating quality leads, and we can apply our wealth of experience to create opportunities that you can capitalize upon.

  It sounds easy enough - create a Web presence, offer a subscription to an email newsletter or a downloadable white paper, then sit back and build an email list that will later yield huge results. In most cases, those simple tactics alone just won't work anymore. The good news is that there are many, many more options for lead generation than there were just a year ago. However, we're in a challenging environment where Web users are using email less, are joining an increasingly numerous number of social media sites, and are clicking on Web advertisements less often than ever before. In addition, search is becoming ever more powerful, making it far easier for consumers to seek immediate gratification by using Google rather than respond to passive marketing.

DemandResults will combine our knowledge of proven online business strategies with Search Engine Marketing (SEM) techniques that create real, measurable results. Then we go one step better, putting our CRM integration expertise to work to help you collect, track and optimize your Web leads into measurable results.

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Sales Conversion Optimization

Your Web site has a healthy level of traffic. Your site appears to rank well in search engine results pages. You've added content that is finally starting to generate traffic from natural search queries.

So why are so few of those visitors becoming customers?

It's perfectly possible that search engines are driving the wrong kinds of visitors to your site, while your competitors' sites are attracting the visitors you actually need. Another strong possibility is that your landing pages are not actually optimized to convert visitors to customers. Either way, DemandResults will evaluate your analytics, creative messaging and site landing pages to determine trouble spots that are impairing your visitor-to-customer conversion rate.

Once we have enough evidence to formulate a proactive plan, including goal metrics, we can then implement a number of solutions to select site landing pages. These changes may impact site messaging, usability, SEO/SEM content & landing page keywords and other factors. Using a variety of on-demand marketing tools, we utlilize Search Engine Marketing (SEM) techniques to begin testing for improved performance.